“Social media for journalists is like dreams coming true”

Social media for journalists could be like sweet candies and/or dreams coming true… But what we see or read is not necessary facts.

We talk about less privacy and more opinion and speculation. Daisy Griffith, social media strategy and digital content for BBC and others, goes through different ethic aspects that journalists should bear in mind.

The use of social media in our life

Social media has produced a whole new era of media. It means sharing a part of one’s life while soaking in and engaging in parts of other people’s lives. It is the way we stay connected to family and friends as well as meet new peoples. Social media build relationships as we would in real life: share, be considerate, connect people, answer questions, and show some personality.   The collaborative use of a community-driven medium to engage with others in transparent, genuine and honest conversation, being transparent, interesting, informative and listening and responding to what others have to say.

Social media reach audiences that might be inaccessible in real life, whether because of age or socio-economic status or geographical location. Imagine being able to connect around the world with a touch of the mouse, getting almost instantaneous feedback reaching millions of people, creating meaningful and authentic relationships and conversations.

Although social media has affected print media to a great extent, but does that indicate that doom is coming to all other traditional media outlets?

Social media expert does not believe traditional media will go away but sees social and traditional media will work together in the future traditional media is failing because it is not reaching the same audience that it used to reach. Instead, social media is reaching that mass audience.

It is true to conclude that social networks are a boon to some, an annoyance to others.

Ethics and editorial guidelines (II)

 

 

Daisy Griffith, social media strategy and digital content for BBC and others, talking about new ethical guidelines for journalists.