What does social media mean to you?

January 15, 2011




I was in the generation when Facebook boomed. Being almost a full time traveller at the time, I saw it as an invaluable way of keeping in touch with friends and family as well as a useful contact tool for those who I met along the way. However, now social media to me is becoming so much more. It is no longer just a form of networking. It can be used as a form of Public Relations and continued client contact by companies. More importantly for me, it is becoming a highly useful tool for newsgathering.

Over the past few years, the term Twitter has been popping up everywhere in the world of news. I hear it in news bulletins on the radio and television and most newspapers have a page dedicated to twitter comments and blog opinions. Though many disagree, to me social media outlets are a fantastic news source as posts reach their audience direct and uncut.

Rebecca Novell


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