In the traditional world the news organizations had to give out information, and people would consume it. But simply making information available is not enough for today’s public. Today’s audiences expect to be able to choose what they read, and most believe they should be able to contribute content and opinions, too. This shift is generally called the social media.
Basically social media use internet-and mobile-based tools for sharing and discussing information among human beings. It has not only benefited journalists but has also helped give individuals a way to speak up to the world.
More and more people prefer reading newspapers online due to the online version being global, free and around forever. If most of the consumers are on line, it is better to reach them online. Traditional media is slowly becoming history. Journalists are now making a good use of social media to engage their audience.